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Redpines Journal

Scoring a speaking engagement...stressful?

May 2, 2017

The process of getting a presentation slot at a prestigious event can sometimes be long and arduous, but the opportunities it provides are quite significant — from boosting your company’s visibility to giving you the opportunity to interact in a “live” and meaningful way with a group of people that is truly motivated to learn from you.
Speaking appearances at industry conferences are a great opportunity to put yourself and your company before a highly-informed audience that has actually paid money to hear what you have to say. This checklist outlines the important steps in securing a speaking appearance and maximizing its impact. Click here to download the whole checklist.

Step 1: Identify the conference that delivers the best ROI

Step 2: Start looking for next year’s call for papers now

Step 3: Read the directions carefully

Step 4: Don’t overthink your proposal

Step 5: When requested, avoid commercialism

Step 6: Promote your speaking appearance through every communications channel you’ve got

Step 7: Repurpose your presentation’s content

As Woody Allen says, 80 percent of life is showing up. One of the best things about a speaking appearance at a conference is that it provides the framework for driving content creation that we all sometimes require. Download the checklist here to make the most of your next speaking opportunity.








SEO and the power of numbers.

July 27, 2016

Earlier this week we used some of our simple search engine techniques to help a new client understand why it wasn't coming up very high in search results compared to its competitors. As part of this process we asked them for a list of five words or phrases that they'd really like to "own." On top of the list: the single word that best describes the client's product. Let's pretend this was "toasters." A search of their own website, which has been around for more than 20 years, brought up about 800 instances of the word "toaster." How about their competitors? The difference was striking. One competitor that's something of a newcomer, and comes up right at the top of the search engine results, had more than 20,000 instances of "toaster" on its website. A second, more established competitor had more than 30,000 instances, and also came up very high in results. So what was our client doing wrong—and causing it to turn up on page 9 of the search results? We'll give you a hint: the problem wasn't that they only had 800 instances of the word "toaster" on their website, but that's all the instances the search engine was "seeing."

Have you tried this on your own website? It's easy to do, and one of the seven tips in our SEO e-book that you can download for free by clicking here.



Hi, I’m Bob and I enjoy sharing strategically tested content delivery concepts to make your company a success. Have a business problem or idea you need to expand or focus on? Contact me at This email address is being protected from spambots. You need JavaScript enabled to view it.